DETAILED OCCUPATION DATA

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2013

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
Minnesota	3,510	193	$28.54/hr	$0.43/hr	$17.36/hr	$21.45/hr	$27.15/hr	$34.12/hr	$42.70/hr
U S	201,280	2,013	$30.21/hr	$0.21/hr	$14.99/hr	$19.53/hr	$26.40/hr	$36.12/hr	$49.23/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Public Relations Specialists Industry OES Employment OES Median Wage Professional and Business Services 880 $27.03/hr Financial Activities 800 $27.95/hr Education and Health Services 790 $24.86/hr Other Services 440 $28.92/hr Public Administration 320 $28.25/hr Leisure and Hospitality 120 $23.01/hr Trade, Transportation and Utilities 90 $29.44/hr Manufacturing 70 $26.91/hr

Other Regional Data For Public Relations Specialists Geography (click title for details) OES Projections Employment Median Wage % Change 2010 - 2020 Minnesota 3,510 $27.15/hr 13.4% Minneapolis-Saint Paul MN-WI MSA 3,000 $27.41/hr N/A Seven County Mpls-St Paul, MN 2,970 $27.49/hr 11.4% Fargo-Moorhead ND-MN MSA 200 $22.02/hr N/A Southeast Minnesota 190 $28.36/hr 22.7% Central Minnesota 140 $23.03/hr 16.0% Northwest Minnesota 130 $24.00/hr 14.0% Northeast Minnesota 100 $25.82/hr 8.4% Rochester MN MSA 100 N/A N/A Duluth-Superior MN-WI MSA 90 $24.93/hr N/A Northwest Balance of State 90 $23.01/hr N/A Southeast Balance of State 70 $22.08/hr N/A La Crosse WI-MN MSA 60 $24.94/hr N/A Southwest Minnesota 50 $22.99/hr 15.4% Saint Cloud MN MSA 50 $22.71/hr N/A Grand Forks ND-MN MSA 40 $23.00/hr N/A Southwest Balance of State 30 $20.43/hr N/A Mankato-North Mankato, MN MetroSA 20 $23.38/hr N/A Northeast Balance of State 20 $26.65/hr N/A

Related Occupations

Occupation (click title for details)	OES		Projections
	Employment	Median Wage	% Change 2010 - 2020
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	29,720	$30.52/hr	13.7%
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products	7,570	$39.33/hr	10.1%
Advertising Sales Agents	2,910	$23.07/hr	6.8%
Wholesale and Retail Buyers, Except Farm Products	2,580	$27.18/hr	8.4%
Real Estate Sales Agents	2,010	$17.54/hr	13.4%
Demonstrators and Product Promoters	1,760	$10.81/hr	16.6%

• Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
• Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
• Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
• Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
• Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Arranges for and conducts public-contact programs designed to meet client's objectives.
• Represents client during community projects and at public, social, and business gatherings.
• Confers with production and support personnel to coordinate production of advertisements and promotions.
• Purchases advertising space and time as required to promote client's product or agenda.
• Counsels clients in effective ways of communicating with public.
• Conducts market and public opinion research to introduce or test specific products or measure public opinion.
• Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.