DETAILED OCCUPATION DATA

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to Third Quarter, 2012

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
Minnesota	3,400	190	$28.73/hr	$0.46/hr	$17.69/hr	$21.80/hr	$27.12/hr	$33.87/hr	$42.77/hr
U S	212,510	2,125	$29.67/hr	$0.18/hr	$15.16/hr	$19.43/hr	$26.12/hr	$35.78/hr	$47.59/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Other Regional Data For Public Relations Specialists Geography (click title for details) OES Projections Employment Median Wage % Change  -  EDR 11 - 7 County Twin Cities 2,790 $27.50/hr N/A EDR 10 - Southeast 170 $27.41/hr N/A EDR 3 - Arrowhead 110 $25.98/hr N/A EDR 7W- Central 90 $24.65/hr N/A EDR 4 - West Central 70 $27.59/hr N/A EDR 9 - South Central 70 $23.06/hr N/A EDR 5 - North Central 40 $22.25/hr N/A EDR 8 - Southwest 30 $20.38/hr N/A EDR 1 - Northwest 20 $26.63/hr N/A EDR 2 - Headwaters 20 $20.86/hr N/A EDR 6E- Southwest Central 20 $23.90/hr N/A EDR 7E- East Central 20 $27.42/hr N/A

• Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
• Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
• Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
• Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
• Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Arranges for and conducts public-contact programs designed to meet client's objectives.
• Represents client during community projects and at public, social, and business gatherings.
• Confers with production and support personnel to coordinate production of advertisements and promotions.
• Purchases advertising space and time as required to promote client's product or agenda.
• Counsels clients in effective ways of communicating with public.
• Conducts market and public opinion research to introduce or test specific products or measure public opinion.
• Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.