DETAILED OCCUPATION DATA
27-3031 Public Relations Specialists
Occupational Description:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. | Percentiles | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Geography | Employment | Emp SE* | Mean | Mean SE* | 10th | 25th | Median | 75th | 90th |
| Duluth-Superior MN-WI MSA | 100 | 13 | $25.68/hr | $1.13/hr | $15.04/hr | $19.59/hr | $25.28/hr | $29.72/hr | $35.84/hr |
| Minnesota | 3,400 | 190 | $28.73/hr | $0.46/hr | $17.69/hr | $21.80/hr | $27.12/hr | $33.87/hr | $42.77/hr |
| U S | 212,510 | 2,125 | $29.67/hr | $0.18/hr | $15.16/hr | $19.43/hr | $26.12/hr | $35.78/hr | $47.59/hr |
| *SE = Standard error, a measure of the statistical reliability of the estimate. | |||||||||
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| Occupation (click title for details) | OES | Projections | |
|---|---|---|---|
| Employment | Median Wage | % Change - | |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | 840 | $23.87/hr | N/A |
| Advertising Sales Agents | 110 | $20.02/hr | N/A |
| Wholesale and Retail Buyers, Except Farm Products | 80 | $20.51/hr | N/A |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | 50 | $35.39/hr | N/A |
| Real Estate Sales Agents | 40 | $14.26/hr | N/A |
| Demonstrators and Product Promoters | N/A | $11.14/hr | N/A |
Tasks for Public Relations Specialists
- Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
- Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
- Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
- Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
- Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Arranges for and conducts public-contact programs designed to meet client's objectives.
- Represents client during community projects and at public, social, and business gatherings.
- Confers with production and support personnel to coordinate production of advertisements and promotions.
- Purchases advertising space and time as required to promote client's product or agenda.
- Counsels clients in effective ways of communicating with public.
- Conducts market and public opinion research to introduce or test specific products or measure public opinion.
- Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.