DETAILED OCCUPATION DATA
27-3031 Public Relations Specialists
Occupational Description:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. | Percentiles | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Geography | Employment | Emp SE* | Mean | Mean SE* | 10th | 25th | Median | 75th | 90th |
| La Crosse WI-MN MSA | 60 | 9 | $24.86/hr | $1.19/hr | $14.54/hr | $20.14/hr | $24.94/hr | $30.19/hr | $34.68/hr |
| Minnesota | 3,510 | 193 | $28.54/hr | $0.43/hr | $17.36/hr | $21.45/hr | $27.15/hr | $34.12/hr | $42.70/hr |
| U S | 201,280 | 2,013 | $30.21/hr | $0.21/hr | $14.99/hr | $19.53/hr | $26.40/hr | $36.12/hr | $49.23/hr |
| *SE = Standard error, a measure of the statistical reliability of the estimate. | |||||||||
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| Occupation (click title for details) | OES | Projections | |
|---|---|---|---|
| Employment | Median Wage | % Change - | |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | 650 | $24.65/hr | N/A |
| Advertising Sales Agents | 70 | $24.88/hr | N/A |
| Wholesale and Retail Buyers, Except Farm Products | 50 | $19.53/hr | N/A |
| Real Estate Sales Agents | 30 | $14.42/hr | N/A |
| Demonstrators and Product Promoters | 10 | $10.54/hr | N/A |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | N/A | $23.76/hr | N/A |
Tasks for Public Relations Specialists
- Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
- Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
- Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
- Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
- Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Arranges for and conducts public-contact programs designed to meet client's objectives.
- Represents client during community projects and at public, social, and business gatherings.
- Confers with production and support personnel to coordinate production of advertisements and promotions.
- Purchases advertising space and time as required to promote client's product or agenda.
- Counsels clients in effective ways of communicating with public.
- Conducts market and public opinion research to introduce or test specific products or measure public opinion.
- Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.