DETAILED OCCUPATION DATA
27-1011 Art Directors
Occupational Description:
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design. | Percentiles | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Geography | Employment | Emp SE* | Mean | Mean SE* | 10th | 25th | Median | 75th | 90th |
| Minnesota | 820 | 66 | $39.59/hr | $1.31/hr | $20.48/hr | $25.88/hr | $34.57/hr | $50.10/hr | $62.21/hr |
| U S | 31,570 | 852 | $45.94/hr | $0.46/hr | $21.38/hr | $28.19/hr | $39.41/hr | $57.06/hr | $79.34/hr |
| *SE = Standard error, a measure of the statistical reliability of the estimate. | |||||||||
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| Occupation (click title for details) | OES | Projections | |
|---|---|---|---|
| Employment | Median Wage | % Change - | |
| Public Relations Specialists | 60 | $27.68/hr | N/A |
| Floral Designers | 50 | $11.40/hr | N/A |
| Set and Exhibit Designers | N/A | N/A | N/A |
| Landscape Architects | N/A | N/A | N/A |
Tasks for Art Directors
- Assigns and directs staff members to develop design concepts into art layouts or prepare layouts for printing.
- Formulates basic layout design or presentation approach, and conceives material details, such as style and size of type, photographs, graphics, and arrangement.
- Reviews and approves art and copy materials developed by staff, and proofs of printed copy.
- Reviews illustrative material and confers with client concerning objectives, budget, background information, and presentation approaches, styles, and techniques.
- Writes typography instructions, such as margin widths and type sizes, and submits for typesetting or printing.
- Draws custom illustrations for project.
- Marks up, pastes, and completes layouts to prepare for printing.
- Prepares detailed storyboard showing sequence and timing of story development for television production.
- Presents final layouts to client for approval.
- Confers with creative, art, copy writing, or production department heads to discuss client requirements, outline presentation concepts, and coordinate creative activities.