DETAILED OCCUPATION DATA

11-2021 Marketing Managers

Occupational Description:

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to First Quarter, 2013
					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
EDR 10 - Southeast	340	54	$48.86/hr	$1.89/hr	$27.93/hr	$37.14/hr	$43.60/hr	$57.62/hr	$74.76/hr
Minnesota	7,500	278	$59.88/hr	$1.32/hr	$34.51/hr	$43.55/hr	$55.87/hr	$71.19/hr	>$80.00/hr
U S	171,430	1,371	$63.08/hr	$0.25/hr	$30.43/hr	$41.64/hr	$58.03/hr	$78.10/hr	>$80.00/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Marketing Managers
Industry	OES Employment	OES Median Wage
Education and Health Services	90	$52.43/hr
Professional and Business Services	60	$37.48/hr
Financial Activities	50	$37.54/hr
Manufacturing	50	$57.22/hr

Other Regional Data For Marketing Managers
Geography (click title for details)	OES		Projections
Geography (click title for details)	Employment	Median Wage	% Change -
EDR 11 - 7 County Twin Cities	6,540	$57.16/hr	N/A
EDR 10 - Southeast	340	$43.60/hr	N/A
EDR 9 - South Central	160	$51.04/hr	N/A
EDR 7W- Central	150	$42.29/hr	N/A
EDR 3 - Arrowhead	100	$42.42/hr	N/A
EDR 4 - West Central	50	$48.10/hr	N/A
EDR 6E- Southwest Central	50	$50.90/hr	N/A
EDR 8 - Southwest	30	$47.03/hr	N/A
EDR 5 - North Central	30	$35.69/hr	N/A
EDR 6W- Upper Minnesota Valley	20	$45.76/hr	N/A
EDR 2 - Headwaters	20	$39.77/hr	N/A
EDR 7E- East Central	20	$52.19/hr	N/A
EDR 1 - Northwest	N/A	$45.63/hr	N/A

Related Occupations
Occupation (click title for details)	OES		Projections
Occupation (click title for details)	Employment	Median Wage	% Change -
Sales Managers	500	$38.26/hr	N/A
Public Relations Specialists	190	$28.36/hr	N/A
Wholesale and Retail Buyers, Except Farm Products	90	$23.53/hr	N/A
Demonstrators and Product Promoters	80	$9.99/hr	N/A
Advertising and Promotions Managers	50	$41.15/hr	N/A

Tasks for Marketing Managers

Develops marketing strategy, based on knowledge of establishment policy, nature or market, and cost and markup factors.
Coordinates and publicizes marketing activities to promote products and services.
Conducts economic and commercial surveys to identify potential markets for products and services.
Confers with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Prepares report of marketing activities.
Compiles list describing product or service offerings and sets prices or fees.
Selects products and accessories to be displayed at trade or special production shows.
Advises business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Consults with buying personnel to gain advice regarding the types of products or services that are expected to be in demand.
Coordinates promotional activities and shows to market products and services.
Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities for products.