DETAILED OCCUPATION DATA

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Occupational Employment Statistics(OES) Wage Data
Wages Updated to Third Quarter, 2012

					Percentiles
Geography	Employment	Emp SE*	Mean	Mean SE*	10th	25th	Median	75th	90th
EDR 11 - 7 County Twin Cities	5,330	197	$60.29/hr	$1.35/hr	$37.70/hr	$45.82/hr	$56.24/hr	$70.21/hr	>$80.00/hr
Minnesota	6,030	205	$59.08/hr	$1.24/hr	$36.29/hr	$44.32/hr	$55.28/hr	$69.38/hr	>$80.00/hr
U S	168,410	1,347	$61.89/hr	$0.25/hr	$29.54/hr	$40.86/hr	$56.90/hr	$76.04/hr	>$80.00/hr
*SE = Standard error, a measure of the statistical reliability of the estimate.

Leading Industries for Marketing Managers Industry OES Employment OES Median Wage Professional and Business Services 2,070 $57.95/hr Financial Activities 1,010 $52.12/hr Manufacturing 820 $59.07/hr Trade, Transportation and Utilities 670 $56.84/hr Information 490 $52.83/hr Education and Health Services 140 $49.62/hr Construction 80 $55.50/hr Leisure and Hospitality 20 $43.71/hr Public Administration 20 $48.00/hr Other Services 10 $50.86/hr

Other Regional Data For Marketing Managers Geography (click title for details) OES Projections Employment Median Wage % Change  -  EDR 11 - 7 County Twin Cities 5,330 $56.24/hr N/A EDR 10 - Southeast 200 $43.55/hr N/A EDR 7W- Central 110 $45.86/hr N/A EDR 9 - South Central 90 $45.30/hr N/A EDR 3 - Arrowhead 70 $48.76/hr N/A EDR 4 - West Central 60 $49.68/hr N/A EDR 6E- Southwest Central 60 $51.75/hr N/A EDR 8 - Southwest 40 $44.78/hr N/A EDR 5 - North Central 30 $34.96/hr N/A EDR 7E- East Central 30 $46.71/hr N/A EDR 6W- Upper Minnesota Valley 20 $45.53/hr N/A EDR 2 - Headwaters 10 $34.56/hr N/A EDR 1 - Northwest N/A $44.98/hr N/A

Related Occupations

Occupation (click title for details)	OES		Projections
	Employment	Median Wage	% Change  -
Sales Managers	8,070	$53.94/hr	N/A
Public Relations Specialists	2,790	$27.50/hr	N/A
Wholesale and Retail Buyers, Except Farm Products	2,140	$27.72/hr	N/A
Demonstrators and Product Promoters	610	$9.76/hr	N/A
Advertising and Promotions Managers	520	$57.38/hr	N/A

• Develops marketing strategy, based on knowledge of establishment policy, nature or market, and cost and markup factors.
• Coordinates and publicizes marketing activities to promote products and services.
• Conducts economic and commercial surveys to identify potential markets for products and services.
• Confers with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Prepares report of marketing activities.
• Compiles list describing product or service offerings and sets prices or fees.
• Selects products and accessories to be displayed at trade or special production shows.
• Advises business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Consults with buying personnel to gain advice regarding the types of products or services that are expected to be in demand.
• Coordinates promotional activities and shows to market products and services.
• Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities for products.