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November 22, 2008
State of Minnesota Website
Minnesota Job Opportunity Building Zones Newsletter: Issue 16 - February 2007
Whatz Inzide  

Governor Pawlenty proposes extending JOBZ benefits for 10 full years

Photo of construction worker on highrise building.In his two-year budget proposal, Governor Tim Pawlenty is seeking an important change to the JOBZ program that will ensure it remains a powerful tool for stimulating economic growth in Greater Minnesota.

The governor has asked the Legislature to revise the JOBZ law to grant new companies a full 10 years of tax-free benefits, no matter when they enter the program.

As JOBZ currently is implemented, a company that signed a business subsidy agreement in January 2004 – the first effective year of the program – receives tax incentives for 12 years. However, a company that entered the program in January 2007 receives tax breaks for nine years, the maximum time allowable before the program expires on Dec. 31, 2015. Companies that sign up for the program later will have even fewer years, greatly diminishing the incentive value of the program as the years go on.

To keep the value constant, Governor Pawlenty wants JOBZ benefits to be made available for a full 10 years to any qualifying business that signs on for the incentives anytime prior to the program’s sunset.

Now in its fourth year, JOBZ has helped stimulate nearly 300 startups, expansions or relocations, creating nearly 4,000 jobs that pay an average wage of $11.37 per hour, and attracting $600 million in capital investment.

Photo of female factory worker.“JOBZ is helping write a tremendous success story in Greater Minnesota. It shows just what can take place when we get excessive taxation out of the way and allow the energy and innovation of Minnesotans to go to work,” Governor Pawlenty said.

“It’s crucial that we sustain that energy and investment in our communities. To do that, we need to change the JOBZ program so that the incentive value stays strong and doesn’t erode year after year.”

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Photo of the Northstar Ethanol plantLegislature Gives Ethanol Plants A Little Extra Benefit

Speaking of extended benefits: A reminder that the Legislature has provided a little extra incentive for operators of ethanol plants in Job Opportunity Building Zones. Nearly all JOBZ benefits are due to expire on Dec. 31, 2015, but that date was extended by three years for qualifying ethanol plants.

Under the law passed last session, each parcel of property must meet the following requirements: (1) the qualified business operates an ethanol plant as defined in statute on the site that includes the parcel; and (2) the business subsidy agreement was executed after April 30, 2006.

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Redwood Falls discovers that JOBZ offers power payoffs and rewards

Good jobs, paychecks, and hundreds of millions of dollars in capital investment throughout Greater Minnesota are easily quantified public benefits of the JOBZ program.

But the people of Redwood Falls will tell you that there are other powerful payoffs – like a renewed sense of enthusiasm and hope, a more close-knit of community, and a shared sense of responsibility for making good things happen.

In the summer of 2006, Redwood Falls was left reeling after Artesyn Technologies, a subsidiary of Emerson Electric, the city’s largest employer, announced that it would close at the end of the year, leaving 240 people jobless and with few prospects for re-employment.

“It was a very emotional time in the community,” says Mayor Sara Triplett. “We all know these people. They’re our friends. Our neighbors. Our relatives. I walked up and down the streets of Redwood Falls that day. There were tears.”

Photo of Custom Hockey scoreboard created by Daktronics.The economic impact of the impending job losses would have been far-reaching in the community of 5,500 residents where many households would have lost two jobs to the layoffs, says Triplett. “The hospital, the clinic, the library, the drugstore – every business in town would have been affected,” she says. “There would have been houses for sale all over town.”

Knowing there was no time to waste, community leaders went to work immediately to find a new tenant for the 98,000 square-foot plant that would soon be idle. Within days they were making a presentation to officials at Daktronics, a Brookings, S.D.-based company that was having difficulty finding an adequate number of workers with the technical skills they required.

“We knew that we had the skilled workforce they needed,” says Julie Rath, an economic development specialist with the Redwood Area Development Corporation. “So we went after them.”

And the pitch was successful.

One of the world’s largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays, sports venue sound systems, and control systems, Daktronics will manufacture its line of Galaxy electronic message centers in the Redwood Falls facility.

Initially, Daktronics will hire about 100 people, but company officials anticipate annual employment growth of 20 percent or more. The company expects Galaxy displays to begin coming off the production line by March.

Meanwhile, others worked on different fronts.

Along with the larger plant shutdown, a division of Emerson Electric known as Astec-Artesyn was also slated to close. But employee Robin Stegner convinced Emerson officials to consider spinning off the division and selling it. The company agreed and Stegner found a buyer in Montevideo businessman Kevin Wald.

Renamed RVI, Inc., (which stands for Rural Values and Integrity), the company provides power supply repair and upgrades for a wide variety of communications, computing and networking companies. CEO Wald says he will hire 40 people initially, but he anticipates gradual increases in workforce as the company takes off.

Photo of circuit board technician.“I’ve learned to appreciate the value of rural Minnesota,” says Wald, an aerospace engineer turned entrepreneur who owns a number of companies that employ 180 people in rural Minnesota communities. “The bonds are strong here. The employees need this to work. The employers need this to work. And the communities need this to work.”

Wald, who used JOBZ incentives to open a welding company in Redwood Falls two years ago, says the program was pivotal to his decisions to open businesses in the community. “It kind of helps glue the package together,” he says. “It gives us that little extra edge. It’s been a very important factor in everything we’ve done.”

All told, more than 140 people slated to lose their jobs in the plant closure have new employers thanks to a major company expansion and another company spin-off made possible in part by the JOBZ program.

And there’s one intangible benefit that will pay even greater dividends in the future:

“I think this has been huge for Redwood Falls,” says Stegner. “I think that we’ve really learned to work together as a community to do economic development. We’ve learned that it’s everybody’s job. There’s optimism in the community that we haven’t felt in a long time.”

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Department of Revenue Answers JOBZ Questions

The Minnesota Department of Revenue has posted a JOBZ Bulletin that discusses many questions that are frequently asked by subzone administrators and business owners. It’s a handy reference that covers all the basics. Take a look:

http://www.taxes.state.mn.us/taxes/property_tax_administrators/other_supporting_content/jobzinfo.shtml

Click on the “JOBZ Bulletin” link near the middle of the page.

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Where and how do you start?

Here are some suggestions:

  • Letters to the editor and guest columns in local newspapers, magazines and magazines are useful and effective. When writing letters or commentaries it is important to be as brief and concise as possible. Steer clear of jargon. Don ’t get bogged down in arcane program details, but stay focused on the importance of JOBZ to the people in your community and region. It is best NOT to use a form or canned letter or commentary. Many editors find such submissions suspect and routinely refuse to run them.
  • Speak with local newspaper editors about the importance of JOBZ. Suggest that the papers do a feature story – or series of feature stories – highlighting businesses in your region that have used JOBZ incentives to create and retain jobs.
  • Schedule a meeting with the editors or editorial boards of local papers to discuss the benefits of the JOBZ initiative. Ask that the publications come out strongly in favor of the program on their editorial pages.
  • Work with your local radio station to arrange a special call-in show where you can discuss the importance of the program, highlight business successes, and answer questions from callers. Ask to make brief repeat appearances to give status reports as the JOBZ bill moves through the legislative process.
  • Work with JOBZ businesses to invite media to tour JOBZ projects in your area. Let them see the impact firsthand, interview employers and people who have been hired because of the JOBZ investments there.
  • Join forces with other cities and towns to showcase regional JOBZ successes for the media.
  • Don’t let criticism go unchallenged. When public officials speak against the JOBZ program in media reports, it is imperative to offer a counter opinion on the record as soon as possible. Follow JOBZ news developments and be prepared to respond when necessary.
  • A word about timing: Don’t spend all your media capital all at once. Plan your outreach efforts and coordinate waves of media contact to coincide with new developments at the capitol.

Help Keep JOBZ Benefits in Your Community

Photo of a computer operatorYour active support is needed to ensure passage off the Governor’s proposed extension of JOBZ benefits. If the program has been successful in your community, your story needs to be told!

Who Should Hear Your Story?

Simple: Every newspaper and magazine editor, radio and television news director in your area. And don’t forget Web sites – everything from media outlets to professional associations to local government advocacy groups to the official web sites of cities and counties.

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JOBZ Information & Marketing

Media Outreach Guide for Community and Business Leaders

Here are some helpful hints as you plan media outreach in support of the Job Opportunity Building Zones in Greater Minnesota:

How to Tell Your Story

The most powerful advocacy starts with a powerful story. It’s up to you to tell the JOBZ success stories in your community and region. Some things to consider as you begin:

  • Make sure that you fully understand the workings of the program, that your facts are accurate, and that you can easily and credibly respond to questions about the initiative.
  • Personalize your story. Talk about people not programs. Talk about the impact of JOBZ in very concrete and tangible ways: it means paychecks and health insurance and mortgages for families, it means vitality and stability for communities. Use real people – business owners, workers, local officials – to illustrate those benefits.
  • Find ways to illustrate the economic impact of JOBZ-related capital investments and new and retained jobs in your community and region. Highlight the positive impact on local suppliers and their customers.
  • Once you’ve developed your own community story, work together with other communities in your JOBZ zone to tell the “regional” story.
  • Tell your stories fully and well, but don’t exaggerate.
  • Share you stories with us, and we will leverage them with others to promote JOBZ successes throughout the state. You can e-mail written letters, editorials to john.d.fisher@state.mn.us

Useful Facts in Telling Your Story

Some basic information about the statewide impact of the JOBZ program may help as you develop your own story. Here are some important details. To date JOBZ has produced:

  • Nearly 300 completed deals
  • Commitments to create 4,361 new jobs
  • More than 9,100 jobs retained
  • Capital investment of at least $600 million
  • Estimated payroll of more than $200 million

The vast majority (72 percent) of new jobs are in the manufacturing and construction industries, followed by professional, technical and scientific (7 percent); wholesale trade (6 percent); services (4 percent); warehouse and transportation (3 percent); finance, insurance and administration (3 percent) and other (5 percent).

How important were JOBZ incentives in company decisions to start-up, expand or relocate? Here are some interesting insights:

  • A survey of 2004-2006 JOBZ participants found that 88 percent of the participants said the tax-free benefits were “very important” in their decision.
  • More than 90 percent of respondents said they would not have made the same investment in the same locations without the tax-free incentives.
  • 26 percent of respondents said that without the incentives they likely would have invested in locations outside Minnesota. State bordering Minnesota were most frequently mentioned as competing locations.

Full-time Jobs Created by Region, 2004 and 2005

Region

Jobs Goal

Actual Jobs

Percent of Jobs

Average Wage

Headwaters Economic Opportunity Zone

55

42

1.1%

$11.07

Northeast Minnesota JOBZ (Arrowhead)

115

134

3.6%

$14.45

Northwest Land of the Dancing Sky JOBZ

135

127

3.5%

$12.74

Positively Southern MN JOBZ Growth Corridor

590

896

24.4%

$14.35

Region 5 JobZone

294

360

9.8%

$15.32

Region 7E JOBZ

324

248

6.8%

$25.12

Southern Minnesota JOBZ

517

826

22.5%

$15.29

Southwest Regional JOBZ

874

590

16.1%

$12.50

Upper Minnesota Valley JOBZ

38

39

1.1%

$14.21

West Central Minnesota JOBZ

386

407

11.1%

$14.33

Total

3328

3669

100.0%

$14.99

Actual JOBZ Capital Investment as of Feb 2, 2007

Region

Projects

Land/Bldg

Equipment

Total

Headwaters Economic Opportunity Zone

5

$2,067,985

$5,541,871

$7,609,856

Northeast Minnesota JOBZ (Arrowhead)

23

$8,567,628

$4,954,096

$13,521,724

Northwest Land of the Dancing Sky JOBZ

15

$5,881,592

$8,832,305

$14,713,897

Positively Southern Minnesota JOBZ Growth Corridor

44

$75,951,669

$115,662,220

$191,613,889

Region 5 JobZone

45

$20,488,389

$4,201,707

$24,690,096

Region 7E JOBZ

9

$7,168,800

$4,475,430

$11,644,230

Southern Minnesota JOBZ

38

$109,772,444

$13,476,901

$13,476,901

Southwest Regional JOBZ

49

$65,137,772

$53,207,191

$118,344,963

Upper Minnesota Valley JOBZ

6

$55,791,000

$5,216,000

$61,007,000

West Central Minnesota JOBZ

62

$43,784,540

$20,842,161

$64,626,701

Total

296

$394,611,819

$236,409,882

$631,021,701

Useful Themes in Telling Your Story

Photo of two plant managers.As you develop your story, here are some themes you may want to consider:

  • A vibrant rural economy is in the best interest of the entire state and the local benefits of JOBZ outweigh the costs.
  • Greater Minnesota has unique economic development challenges that require a unique, strong and versatile economic development tool.
  • JOBZ helps build and broaden the economic base in rural communities. Good jobs in rural areas will help stem population loss and compete with border states.
  • Often, the benefits of JOBZ deals extend far beyond the community in which participating businesses are located but have a regional impact, drawing employees from several outside communities.
  • One of the program’s greatest strengths lies in the fact that it is driven and administered locally by local leaders with a vested interest in developing their communities according to local and regional strengths, needs and desires.
  • Local government officials have proven to be the most effective marketers of the JOBZ program. Nearly two-thirds of JOBZ businesses heard about the program from elected officials, city administrators, and economic development professionals.

JOBZ Key Contacts

For most JOBZ-related questions, you’ll get the fastest and most accurate responses if you direct your general questions first to your local sub-zone administrator or one of DEED’s business marketing representatives, all of whom have contact information listed on the JOBZ web page: http://www.deed.state.mn.us/bizdev/PDFs/jobzAdmSupCont.pdf

In addition, five DEED technical assistance representatives are ready to answer any purely technical questions you might have about any of the 10 zones. To reach the appropriate technical assistance representative for your zone, check the following list:

Photo of commercial construction siteNorthwest Land of the Dancing Sky JOBZ and
Upper Minnesota Valley JOBZ

Marcus Martin: 651-282-6789,
marcus.martin@state.mn.us

Positively Southern Minnesota JOBZ Growth Corridor and
Region 5 Job Zone

Emily Johnson: 651-282-5014,
emily.johnson@state.mn.us

Southwest Regional JOBZ and
Headwaters Economic Opportunity Zone

Kristin Prososki: 651-297-7133,
kristin.prososki@state.mn.us

Southern Minnesota JOBZ and
Northeast Minnesota JOBZ (Arrowhead)

Roy Murphy: 651-296-2529,
roy.murphy@state.mn.us

West Central Minnesota JOBZ and
Region 7E JOBZ

Tom Carlson, 651-297-1945,
tom.carlson@state.mn.us

For MNPRO and Community Profiles
Judy Parker: 651-296-3963,
judy.parker@state.mn.us

For business subsidy policies, public hearings, annual reporting
Ed Hodder: 651-296-0580,
ed.hodder@state.mn.us

For program-related information about specific businesses
Mark Lofthus: DEED Director of Business Development, 651-2974567,
mark.lofthus@state.mn.us

For tax and revenue information
Anne Gravelle: Dept. of Revenue Tax Specialist, 651-556-6836,
anne.gravelle@state.mn.us

Photo of residential contruction siteFor information about Prevailing Wage requirements and compliance
Erik Oelker: Dept. of Labor and Industry Senior Investigator
651-284-6269,
erik.oelker@state.mn.us




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Minnesota JOBZones

Map of deals completed in 2004-2005-2006. Total deals completed: 286




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JOBZ Tracker

The number of completed JOBZ deals stands at 291 projects with commitments to create 4,361 new jobs. Businesses also promise to retain 9,144 existing jobs and to make $600 million in new capital investments, according to data from the signed business subsidy agreements.

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